The exhibition Visual Origen, presented at the Barcelona Museum of Contemporary Art (MACBA), offers a selection of works by the audiovisual collective “Film Video Información (FVI)”, founded during the period known as the Spanish Transition, between 1977 and 1978. The display highlights some of the contributions from the members of this group, both through collective collaborations and individual works, particularly in experimental cinema, video, and television.

The design of this campaign aims to capture the essence of audiovisual and experimental cinema through its plastic and visual elements, such as texture, grain, colour and light. A series of backgrounds were created by extracting and altering parts of 
various frames from the showcased films. The employed processes and techniques reflect the collective's approach to working with images, conveying the exhibition's universe without prioritising any specific author or work.